Posters are the most agency-friendly product in wholesale print. Marketing campaigns, retail programs, event promotion, movie and music merch, interior décor — poster demand is constant, artwork-driven, and deadline-sensitive. For brokers and agencies, posters are also the easiest product to quote: one stock, any size, brilliant color.
The Stock: 9mil Gloss
Summit posters print on 9mil gloss stock — substantially heavier than the flimsy paper clients associate with cheap posters. The weight matters commercially: a 9mil poster hangs flat, resists tearing and curling, and feels premium in hand. Combined with UV-cured inks, the result is color density that photographic and campaign artwork deserves. Why UV changes the poster game: 9mil Gloss Posters: A Reseller's Guide to UV Poster Printing.
Custom Sizes at No Premium
Because posters run on wide-format UV equipment, any custom size prints without setup charges. Standard sizes (18"x24", 24"x36", 27"x40") exist for framing compatibility, but campaign work regularly calls for non-standard dimensions — retail fixture inserts, column wraps, window fills. Quoting exact-fit sizes instead of forcing standard dimensions is a differentiator agencies notice: Custom Size Posters: Quoting Non-Standard Dimensions.
Where Poster Volume Comes From
Retail and point-of-purchase programs. Chain retail refreshes in-store posters monthly or quarterly, across every location — a single retail program can mean hundreds of posters per cycle: Retail & POP Posters for Agencies.
Events and entertainment. Concerts, festivals, theatrical releases, gallery shows — promotional posters plus merch posters sold at the event itself.
Corporate and interior. Office motivational and branding programs, healthcare information posters, education campaigns.
Agencies managing multi-format campaigns can consolidate posters, banners, and rigid signage through one trade partner — one file handoff, one ship date: Outsourcing Large Format Printing: What Agencies Need to Know.
Artwork Prep for Posters
- 150–300 dpi at final size. Posters get close viewing — resolution matters more than on banners.
- CMYK with proofing on brand colors. Campaign work lives and dies on brand color accuracy; request a proof on critical-color jobs.
- Bleed 0.125" for full-coverage designs.
- Rich black builds (C60 M40 Y40 K100) for large black fields — flat K-only black prints noticeably gray at poster sizes.
Pricing Posters for Resale
Posters price by square footage at wholesale, but resale prices anchor to per-piece expectations — and clients expect quality posters to cost $20–60+ each at retail depending on size. That gap is the margin. Volume campaign work compresses per-piece pricing but multiplies quantity; the account value sits in the recurring cycle, not the single order. Framework: How Sign Shops Price Outsourced Work.
Frequently Asked Questions
What poster sizes can I order wholesale? Any custom size, with no setup fees — standard framing sizes and fully custom dimensions price the same way.
What's the turnaround for wholesale posters? 94.6% of orders ship the next business day, with free UPS Ground shipping and no rush charges.
How do UV-printed posters differ from offset or inkjet posters? UV inks cure instantly on the stock's surface, producing denser color and better scratch/moisture resistance than traditional inkjet. Full explanation: UV Flatbed Printing Explained.
Do posters ship rolled or flat? Smaller posters ship flat; larger sizes ship rolled in tubes to arrive crease-free.
Add poster programs to your agency's offer. Create your trade account or request a quote. Trade-only, forever: What Is Trade-Only Printing?